J.J. Martin Launches First Clothing Collection
TEST PATTERN: J.J. Martin can add a new line to her résumé: fashion designer.
The journalist and vintage fanatic on Thursday night held a cocktail with retailer Matchesfashion.com during Milan Fashion Week to mark the launch of a collection of dresses made with Italian manufacturer Mantero Silk.
For her first outing under the label LaDoubleJ Editions, she opted for a short-sleeved A-line style that hits just above the ankle, available in eight archival patterns dating from the 1910s to the Eighties.
“I’m a big maximalist. I love print, I love pattern, but I think you kind of need it in really simple lines,” said Martin, sporting one of her own creations in a bold pattern called Confetti.
“Basically, what we wanted to do was create the easiest, most fail-safe silhouette that literally looks good on every woman, and you’ll have no problems with those areas that every woman is concerned about: the hips, the butt, the stomach. You can have as much dinner as you want, you still fit in the dress,” she added.
Available exclusively on her Web site, LaDoubleJ.com, and Matchesfashion.com, the dresses retail for $480. Further collections are already in the works.
“We’re going to keep the silhouettes very simple. I do not pretend to be, like, Nicolas Ghesquière in his Balenciaga years. That’s not what this is about,” she said.
Ruth Chapman, executive chairman and cofounder of Matchesfashion.com, was on board immediately. “I know her style, I follow her on Insta, I think she’s got a great synergy with vintage,” she said. “It’s a real fashion girl dress. I mean, all the girls in our office want them.”
She noted that Matchesfashion is used to working with new designers. “We have a customer who likes to be the first one who’s wearing something, so they can talk about it,” Chapman added.
Designers including Laudomia Pucci, Neil Barrett, Laura Lusuardi, Sara Battaglia, Paula Cademartori, Brian Atwood and Marco Zanini turned out to show their support.
“She has the authority to propose one dress in gorgeous prints because it’s exactly what she stands for in real life, so I think that it feels and looks very authentic of her,” Zanini said.
The designer, who left Schiaparelli last year after a one-year tenure, is ready to start a new chapter of his own. “I was lucky enough to really rest, dedicate myself to other things — my private life, my apartment, my love life. So now I’m ready to get back to what I’m used to doing with much enthusiasm,” he said.
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